If your business to-do list is longer than your kid’s Christmas wish list…
If you’re juggling products, services, content, emails, invoicing—and wondering if you’ll ever have time to just do the work you actually love…
If you’re secretly a little resentful that you built this business for freedom but it’s just made you busier…
Then yep, this is for you.
Let’s talk about what’s really slowing your business down—and how to stop being a Jane-of-all-trades before you burn out completely.
The truth about doing it all
So, quick question—why did you start your business?
Was it to help people? To ditch the 9–5? To finally take control of your income and your time?
I’m guessing it wasn’t to become your own assistant, IT manager, bookkeeper, receptionist, and social media scheduler all rolled into one.
But if you’re doing everything yourself right now—you’re definitely not the only one.
So many solopreneurs fall into this “I’ll just do it myself” trap. It feels like the smart thing to do at first—like you’re being efficient and keeping costs down—but fast forward six months and suddenly you’re spending more time on admin than you are on the actual work you care about.
I had a client once—let’s call her Jess. Jess was a coach who’d just launched her first group program and thought doing everything herself was the only way to save money and make it work. She was designing the slides, writing the emails, setting up all the tech, managing the Facebook group, onboarding new clients, troubleshooting login issues—you name it. She figured if she could do it, she should do it. But the more she kept trying to hold everything together, the more the actual program—the part her clients had paid for—started to suffer.
She missed replying to questions in the group, her onboarding emails went out late, and a couple of clients even asked for refunds. Not because her content wasn’t good—but because she didn’t have the time or energy left to actually deliver it well.
She came to us overwhelmed, swamped, and wondering why everything felt so hard—despite doing all the “right” things. And what really hit her was the realisation that by trying to do it all herself, she’d accidentally built a business that didn’t leave space for the one thing she was best at: coaching.
The part she loved most had been squeezed out by onboarding emails, tech dramas, and constant task-switching. And her clients could feel it too—because no matter how good your content is, if you’re spread too thin to show up fully, people notice.
And that’s not just exhausting—it’s expensive. Because your income comes from the people you serve and the offers you sell. Not from colour-coding your calendar or learning accounting software from scratch.
The hidden cost of doing it all
Here’s the thing about being a Jane-of-all-trades: just because you can do something doesn’t mean you should.
Yes, you can figure out how to reconcile your accounts. But do you really want to spend your Sunday night swearing at Xero?
Yes, you could edit your own videos, reply to every email, and write all your Instagram captions. But what’s that really costing you in energy, creativity, and time?
Doing it all yourself means there’s never any breathing room. No time to think strategically. No headspace to create. And absolutely zero space to just rest.
You’ve probably heard the saying ‘Jack of all trades, master of none’—and honestly, that’s exactly what being a Jane-of-all-trades can feel like too.
When you’re doing everything yourself, you’re not operating in your zone of genius—you’re spread thin across tasks that dilute your energy, creativity, and focus.
And when that happens? You can’t put your full attention into the parts of your business that actually move the needle—the strategy, the service, the transformation. You’re constantly switching gears, stretched in every direction, and wondering why business growth feels so hard.
And when something gives? It’s usually your energy, your creativity, and the quality of the work your clients actually came for.
The solution?
The solution isn’t fancy software or working harder. It’s getting support.
That might look like:
- Hiring a VA to manage your calendar, inbox, or social media
- Getting a proper bookkeeper to handle the finances
- Delegating the things that drain you so you can focus on what lights you up
And no, this doesn’t have to be expensive or complicated. It starts with one small shift:
→ Choose a task that doesn’t need to be you
→ Find someone qualified to take it over
→ Let go. Let them help.
Even if it’s just 2–3 hours a week—it’ll change everything.
Because when you’re no longer knee-deep in admin chaos, you get to show up for your business with more energy, more clarity, and way less stress.
Jess? Once she hired a part-time VA to handle customer support and a few tech tasks, she found herself with five extra hours a week. She started using those hours to finally plan her launch properly—and ended up having her best month in over a year. Not because she hustled harder. Because she stopped doing everything.
A few words of warning
Just a heads up that hiring support is amazing, but it’s not about handing things over to the first person who says “I’m a VA.”
Get clear on what you actually need help with before you go looking. That means thinking about what’s draining you most and note what feels heavy, repetitive, or confusing—and start there.
When you’re ready to outsource be sure to ask lots of questions. Don’t be afraid to check their experience, see some examples of their work, or ask for references. You’re not just ticking a task off your list—you’re bringing someone into your business and that’s a big deal.
When it’s the right fit it’s a total game-changer. You’ll get your time back, your brain back, and that sense of calm you’ve probably been craving for months.
Remember, you didn’t start your business to be everything to everyone.
You started it to help people, do work that matters, and create a life with more space, more meaning, and more choice.
So if you’re tired of doing it all then maybe it’s time to do a little less—and do it better.
If this feels like the kind of shift you’re ready to make, I’ve put together something that might help. It’s called the Stop to Scale Kit—a free mini training that walks you through five mistakes most solopreneurs are making that keep them stuck, spinning, and stretched too thin, the sign up form is below.
